I was going through some of my old blog posts, and I discovered something quite unexpected: my personal favorite posts were not the most popular. It seemed so weird at first. I started questioning myself–didn’t anyone like what I liked? Was I doing something wrong?
I did some digging, and I noticed a pattern. The posts that got the most engagement were the ones that gave something of value to the readers. Things like tips, tutorials, and how-tos. It totally explains why my post about curating your closet got a lot of comments while my last one was, well, pretty silent.
Now I want to share a little bit about what I learned with you! Here are a few ways you can get some more comments on your next post:
- Come up with a catchy title. Most of the time, when I write up an outfit post, I’ll title it something like this: “Outfit: Obscure 1980s Song Lyrics.” That’s not really enticing, is it? Not to mention it’s almost completely unsearchable. Instead, a great blog post title offers something to the reader–maybe a how-to or a list of tips. For my last blog post, instead of “Outfit: Blending In,” I bet something like “How to Wear an All-Neutral Outfit” would have gotten a little more noise.
- Find a way to help. Going off the last point, posts that help the reader are the ones that get the most love. If you can put together a hair tutorial or a review of your favorite (and not-so-favorite) beauty products, I can almost guarantee you’ll see positive results. Of course, there’s also nothing wrong with some good old-fashioned inspiration. Showing off an outfit with amazing pics is also an excellent way to attract readers–just make sure you don’t scare them off with a weird title.
- Ask questions. Don’t just leave your reader hanging at the end of a post! You’ve just spent a ton of time talking, so let them get a chance to weigh in. If you’re posting an outfit, ask them what they think or how they’d style the dress you’re wearing. Make it a conversation–and always try to respond to your comments.
- Leave comments of your own. Nothing brightens my day more than a thoughtful comment. When a person takes the time to write something nice to me, I always check out their blog, and if I have time, I like to return the favor. The more you get out and engage with other people, the more likely you’ll see them reciprocating.
So what about you? What strategies do you use to get more comments?